Custom energy efficiency incentives for the upgrades your facility needs.

One size does not fit all. Receive incentives for custom designed energy efficiency projects that meet your business needs and budget. Incentives are offered at a rate of up to $0.12 per annual kWh when installing electric technologies.

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How do custom incentives work?

Custom incentives from TVA EnergyRight® and your local power company give you the flexibility to make energy improvements that are unique to your facility and operations.

Custom energy efficiency incentives are available to commercial and industrial customers. (Subject to eligibility requirements and funding availability.) Detailed energy calculations demonstrating a recordable baseline of usage and measurable projected energy savings for a one-year period are required.

What projects qualify for custom incentives?

There’s a lot of flexibility with our custom incentives; let us know what you need, and we’ll find out if you qualify. Examples of qualifying custom incentive projects may include:

  • Non-standard heating, ventilating and air conditioning (HVAC) system retrofits or conversions, including chiller system optimizations or equipment replacements.

  • Pumps and fans.

  • Control systems.

  • Process heating and cooling.

  • Other custom energy efficiency upgrades, as approved by TVA EnergyRight.

  • Compressed air.

Cut costs + save energy = big win

Improve operations, reduce energy consumption, lower carbon emissions and save money with our custom incentive offering.

Custom incentive requirements

  • Detailed energy calculations are required.*

  • All projects require preapproval.

  • Projects may require additional measurement and verification.

  • DO NOT purchase, remove or install any equipment until all preapproval requirements are completed and a formal Application Approval Notice has been received via email.

  • Incentive payments are capped at 70% of the material and engineering design cost.

  • Subject to funding availability. Additional rules may apply.

  • A minimum incentive of $1,500 is required per application.

  • Read our guide to applying for incentives for more information.

  • Electric resistance heat projects are not eligible.

*Detailed energy calculations demonstrating a recordable baseline of usage and measurable projected energy savings of one year are required Savings estimates can be submitted using proprietary spreadsheet calculations with methodology and inputs provided or vetted simulation tools (eQUEST, Trane TRACE, PSAT, etc.)

Let’s get started.

To learn more about how to apply for a custom incentive or any of our incentive offerings, check out our incentive application guide.

Apply through the Preferred Partners Network (PPN).

To apply for this incentive, work with a PPN member. Here’s how it works:

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Request expert solutions

Submit a project request and multiple contractors in our PPN will respond with solutions based on your needs.

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Find a contractor

Ready to get started? Find a trusted expert in your area. All members of the PPN are TVA-vetted.

Still have a few questions?

Our team is ready to answer your questions so you can start saving.
Call (866) 233-0450 or email

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